'Nine-minute' cellulite-eraser serum to hit UK markets

New York, March 6: Women may soon experience cellulite melting away within nine minutes, as promised by a cellulite cream manufacturing company.

The serum called Adonia LegTone, which claims to give a 'nine minute bottom lift', will be available for sale this week onwards in Britain.

Green Island Labs, the serum's manufactuer, claim that the product implements "regenerative properties of plant stem cells" to renew frail cells in the skin. The serum comes priced at £68 per bottle.

The manufacturing company confirmed that in its American launch, the serum was sold out within seven day and it is hoping a similar overwhelming response in Britain, with some 100,000 advance orders.

Dr Mark Binette, chief executive of Green Island Labs, said, "Most cellulite creams are not clinically proven and have little or no benefit, leaving most women frustrated to say the least. Most companies simply are not targeting the cause - but the secret has finally been discovered and captured in a bottle."

"Now we're not saying that a healthy diet and lashings of water, combined with a regular exercise regime, won't help to keep cellulite levels down - but sometimes a girl just needs a little extra help," added Dr Binette.

NYC-based AMA Laboratories, a private company involved in conducting tests for many cosmetics, conducted the trials for the miraculous lotion but its findings are not yet published. The laboratory also refused to share the procedure of these trials.

In response to the ongoing criticism from various channels about the product's claims and its cost, the company maintained that all the claims are supported by 'independent clinical trials', where 47 percent of cellulite was observed to be reduced in just nine minutes and almost 70 percent in six weeks by invigorating the skin.

Adonia LegTone, as the company says, contains plant stem cells derived from natural plant embryos together with 23 organic oils like neroli, ginger, rosemary and lemon peel oil.

According to the company, when skin stem cells go weak and regeneration of new cells is stopped, the fat cells bloat up and tend to accumulate toxins in them resulting in cellulite. This orange-peel textured skin is common on stomachs, hips, thighs and bottoms and is said to be a matter of concern for over 85 percent of women.

The serum manufacturers say that the plant stem cell ingredients of the lotion "help to re-awaken and reactivate dormant or less active skin stem cells back to the levels they were in your 20s."

However, the product has received a lot of criticism. According to Dr. Gary Moss from Hertfordshire University, a former Unilever employee, the "stem-cell" theory is completely "pseudo science".

"It's gibberish from start to finish. Any cheap moisturiser or emollient will improve the appearance of cellulite by smoothing over the uneven surface of skin", he declared.