A team of experts from Nottingham Trent University has found a link between a sexually active behavior and hair dye. The one of its kind study says the women who dye their hair blonde are more sexually active.
Lead researcher Dr Mark Sergeant and colleagues believe that blonde women are more confident and are more likely to initiate sex.
Hair coloring is the latest fashion trend, and more and more people now-a-days color their hair to look all new. Some believe that a hair color can add shine, drama and fun to their hair style, while for others it is probably the quickest way to change their looks.
Today there are a number of colors one can choose from, but if you want to experience a boost in feelings of attractiveness towards the opposite sex and general confidence, go for blonde colour, the new study indicates.
“Coloring your hair may seem like an art to most people, but there is actually a lot of science behind it,” said Dr Sergeant, “the changes we noted in the study participants’ behavior and psychology were significant.”
Dr Sergeant and colleagues reached their findings after studying 205 women aged between 25 and 66 who dyed their hair. In their study, the researchers found more than 50% of the study participants colored their hair simply to gain attention from strangers or be noticed by friends and co-workers.
Also, the women who dyed their hair blonde were more likely to discuss the topic of a pay rise with authority at work or raise complaints and ask someone out on a date than women who did not color their hair.
"Not only were their confidence and mood levels elevated but also their inhibitions seemed to be mitigated with many reporting feeling more attractive and sexually exciting,” Dr Sergeant said, "there was a marked improvement in the ability to express their opinions and ask for things that they may not ask for ordinarily in a work environment."
“Across the board participants viewed coloring their hair as something that raised their confidence. They were prepared to ask for things they wouldn't normally be confident enough to ask for, such as pay rises or time off” he added.
Older women in the study reported the boost in their confidence after covering up of grey hair and signs of ageing. The research, funded by the shampoo and hair dye company Clairol, could help explain the success and allure of some Hollywood beauties ranging from Marilyn Monroe and Lana Turner to Jessica Simpson and Kim Cattrall.
Dr Sergeant is now planning to conduct another research to determine the effects of hair dyeing on men’s mood. He also intends to compare the attitudes of natural blondes with bottle blondes.
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