Madhya Pradesh is fast emerging as the hub of swine flu this season with the city claiming seven lives in a single day.
This is perhaps the highest figure of casualties reported in one day in the country so far in 2010.
What is cause for concern is that while the national average of deaths is only 5.28 percent, that of Madhya Pradesh is a startling 38 percent.
Run-down on the cases in the state
The latest victim is 22-year-old Nupur Jain, who succumbed to the disease at People Hi Tech hospital in Bhopal on Saturday.
Nupur, who hailed from Vidisha district had tested positive for swine flu on September 2.