marketing

Tobacco products' marketing encourages teenage smoking--study

A new U.S. study has further hit the tobacco industry by proposing that advertising and promoting of the cigarette brands have a negative impact on teenagers.

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The team of researchers from the Stanford Prevention Research Center at the Stanford University Medical School, who initiated the present study, proposed that watching tobacco advertisements could make teens resort to smoking and become addicted to it.

According to the study findings, the youth who watched any sort of advertisements or promotional matter of tobacco at the gas stations, grocery stores and others were two times more prone to taking up the bad habit.

Pink is plague for girls

London, UK, January 3: Oh the color pink! Most mothers are disturbed by mass marketing strategies, whereby little girls are bombarded with products exhorting them to dress up like Barbie dolls. They are convinced that their daughters are suffering from the ‘pink plague.’

Pink is plague for girls

A study of young girls has revealed that most girls from a tender age are obsessed with the shade of pink. Marketers pander to their whims taking advantage of the craze for the blush hue.

Marketing gimmicks have successfully influenced young girls so that a majority of them co-relate the color pink to the all-time favorite doll ‘Barbie.’ Little girls are oblivious to a world beyond pink. A large section is lured into the pink universe that is quickly becoming a ‘rite of passage for a young girl.’

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