obsession

London, UK, January 3: Oh the color pink! Most mothers are disturbed by mass marketing strategies, whereby little girls are bombarded with products exhorting them to dress up like Barbie dolls. They are convinced that their daughters are suffering from the ‘pink plague.’

A study of young girls has revealed that most girls from a tender age are obsessed with the shade of pink. Marketers pander to their whims taking advantage of the craze for the blush hue.

Marketing gimmicks have successfully influenced young girls so that a majority of them co-relate the color pink to the all-time favorite doll ‘Barbie.’ Little girls are oblivious to a world beyond pink. A large section is lured into the pink universe that is quickly becoming a ‘rite of passage for a young girl.’